The University of Lethbridge and Pronghorn Athletics is launching an important initiative that promises to further strengthen the University’s deep connection to Blackfoot culture.

The call is out for Blackfoot artists to submit designs for the creation of a new Blackfoot mark that will embody the themes of strength, resilience and unity, reflecting both Blackfoot heritage and the values of the University community. It will be used across a range of applications, from Pronghorns jerseys and merchandise to digital media and University branding — becoming a lasting symbol of connection to the land and people.

“We’re really excited to launch this project and put the call out to Blackfoot artists to help us create this new mark,” says Neil Langevin, executive dire…